Smart Marketing Ideas to Grow Your Roofing Business

Growing your roofing business requires more than top-notch craftsmanship — it demands strategic, effective marketing that connects with local customers when they need roofing services most.

Across the diverse climates in the U.S., contractors face unique seasonal challenges, but with the right tools and strategies, you can attract quality roofing leads year-round.

At TAMKO, we’re committed to helping roofing contractors succeed.* The TAMKO Edge® program offers targeted marketing support, promotional tools, and expert guidance tailored to your local market.†

Plus, our innovative products like StormFighter FLEX® shingles enable you to extend your roofing season beyond traditional limits, allowing you to keep your crews working and your business growing, even during colder weather.*

Why Smart Marketing Is Essential for Roofing Contractors

As competition grows in a market, standing out as a local contractor is vital. You may be known for quality work, but if homeowners can’t find you or recognize your brand, you can miss out on valuable opportunities.

Smart marketing helps:

• Drive qualified leads seeking roofing services in your area
• Build trust through consistent branding and customer engagement
• Differentiate your business in competitive markets
• Adapt to seasonal shifts with targeted promotions

Roofing Business Marketing Tips to Attract More Jobs

1. Optimize for Local SEO and Voice Search

   Homeowners increasingly use voice assistants and localized searches to find contractors. Incorporate keywords like “roofing business,” “local contractor,” and specific geographic markers to ensure your business appears in local searches.
   
   Claim and update your Google My Business profile, and encourage customers to leave reviews to improve your rankings.

2. Leverage Seasonal Promotions Strategically

   Different climates mean different roofing needs throughout the year. In cold regions, spring and summer may be prime roofing seasons, while southern contractors may see more work year-round.
   
   Use The TAMKO® Edge contractor loyalty program† seasonal promotion kits to tailor offers that appeal to your market, such as discounts on inspections before storm seasons or special financing for replacements during slower months.

3. Promote Year-Round Roofing with StormFighter FLEX® Shingles

   One of the biggest challenges contractors face is weather-related downtime. TAMKO’s StormFighter FLEX® shingles are designed for superior durability and can be installed in a wider range of temperatures, giving you more flexibility to work year-round.‡
   
   By marketing StormFighter FLEX® shingles, you position your business as a reliable, go-to contractor no matter the season, helping you generate leads even when traditional roofing slows down.*

4. Utilize Contractor Tools and Digital Platforms

   Streamline your sales and scheduling processes with contractor-specific tools. The TAMKO Edge® contractor loyalty program† offers resources like project tracking, customizable marketing materials, and online scheduling options that make it easy for homeowners to choose your services and for you to close sales efficiently.*

5. Build Your Brand with Social Media and Content

   Showcase completed projects, highlight StormFighter FLEX® shingles installations, and share roofing tips that educate your audience. Use videos, before-and-after photos, and client testimonials to help build credibility and attract new leads.
   
   Don’t forget to engage with local community groups and respond promptly to inquiries.

6. Network Locally and Build Partnerships

   Join local trade associations, attend home improvement expos, and partner with suppliers and realtors to expand your reach. Local networking often leads to high-quality referrals and repeat business.

Why The TAMKO Edge® Contractor Loyalty Program Is Your Marketing Resource

Joining The TAMKO Edge® contractor loyalty program† gives you access to marketing support customized to your location and business goals. Contractors nationwide benefit from:

• Professionally designed, climate-specific marketing materials
• Exclusive promotions that attract new customers
• Digital tools to streamline communication and sales
• Expert advice on boosting roofing sales throughout the year*
• Co-branded advertising opportunities that enhance your local visibility

Extending Your Roofing Season with StormFighter FLEX® Shingles

Traditional roofing materials often have temperature and weather restrictions that limit installation during colder months. TAMKO’s StormFighter FLEX® shingles are engineered to perform reliably even in lower temperatures and challenging weather conditions.†

This means contractors can offer installations and repairs in shoulder seasons and winter months, keeping crews busy and revenue flowing year-round.

Marketing StormFighter FLEX® shingles as a premium, flexible roofing option sets you apart and helps homeowners protect their investments regardless of the season.

Emphasize the peace of mind your customers gain by choosing shingles that can withstand storms and temperature swings, helping your business capture leads when competitors may be off the job.

Ready to grow your roofing business* with smart marketing and innovative products?

Sign up for The TAMKO Edge® contractor loyalty program† today and get access to tools, promotions, and expert support designed to help contractors like you win more jobs, extend your roofing season with StormFighter FLEX® shingles, and build a stronger local brand.

About the Author

Fallon Anawalt, Marketing Director at TAMKO Building Products, brings more than a decade of experience in roofing industry marketing. A former owner of her own marketing agency, Fallon is known for her forward-thinking approach and expertise in crafting top strategies that help position TAMKO at the forefront of the industry.**

*TAMKO does not guarantee any sales, markups, margins, or profits.
† TAMKO CONTRACTORS ARE NOT EMPLOYEES, AGENTS OR REPRESENTATIVES OF TAMKO BUILDING PRODUCTS LLC. TAMKO Pro Certified Contractors may receive certain benefits, such as marketing support, product rebates, access to third-party discounts and the ability to offer Enhanced Limited System Warranties.
‡Please consult TAMKO’s Limited Warranty and Application Instructions for requirements.
**The views and opinions expressed are based on the author’s long tenure and personal experiences as a marketing professional in the roofing industry prior to coming to TAMKO. As such, her views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, or business transactions. Readers are encouraged to consult with qualified professionals before making any decisions related to their business operations.