The TAMKO® Building Products Communications Department is focused on providing members of the media with the resources, materials and information they need. The Communications Department works daily with members of the local and national media on stories that highlight the nation's building materials industry.

NOTE TO EDITORS: The correct capitalization of the company name is TAMKO, due to the fact that it is an acronym. The letters stand for Texas, Arkansas, Missouri, Kansas and Oklahoma — the company’s original trade area when founded in 1944. TAMKO’s trade area is now all 50 states.

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Kim Eckerman, Director of Communications
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Black Is The New Black: Black Makes a Comeback as a Major Home Improvement Trend

TAMKO - Heritage Rustic BlackGrays, browns, taupes — after decades of neutral-colored shingles dominating entire neighborhoods, homeowners are turning to the dark side. Home improvement experts agree black roofs are making a comeback, offering a sleek alternative that boosts curb appeal and enhances design elements.

Decades ago black was the traditional color for asphalt roofs. Homeowners, seeking to mimic the look of expensive wood shake shingles, started to opt for brown and gray composite shingles. Black shingles began to fall out of popularity.

But today, homeowners are looking to stand out rather than fit in. A black roof breaks up the sea of sameness of entire city blocks in neutral roofing colors. This bold exterior choice makes a statement with an eye-catching, clean color that contrasts against neighboring homes.

“People today want their homes to be one of a kind,” says Brian Borgard, sales territory manager for TAMKO Building Products. “They want something bold, something to differentiate their homes from their neighbors’.”

Like many shingle manufacturers, Borgard says TAMKO’s best-selling color for many years has been a brown meant to emulate wood shake. “Weathered Wood was the ultimate color even five years ago, but people are looking for a change," he says. "They want something new, but still neutral.”

In fact, in 2016 TAMKO’s black-colored Heritage Laminated Asphalt Shingles were the most popular next to TAMKO’s Weathered Wood. This year, Borgard says it's possible black could eventually overtake the top spot as many contractors are switching all their shingle orders from brown to black.

Roofing contractor John Cotten can testify to the trend in his own business.

“I’ve seen a definite increase in the demand for black roofing,” said Cotten, owner of John Cotten Roofing in Joplin, Missouri, a TAMKO Pro Certified Contractor. “I think homeowners are tired of seeing the same shingles on all of the houses in their neighborhoods – they’re ready for a change.”

So, why are so many homeowners opting for black shingles? These four reasons prove it's a trend that won't be fading anytime soon:

Black is modern: A younger generation of homeowners wants a modern home profile. The natural, wood-shake aesthetic is often perceived as too traditional or old fashioned.

Black matches everything: Unless the exterior of your house is navy blue or dark brown, a black roof will match and enhance the facade.

Black highlights: Rather than hiding or overpowering the features of your home, black tends to highlight architectural features and makes other colors appear brighter.

Black stands out: In a neighborhood of neutrals, black is sure to draw the eye of potential homebuyers or passers-by.

About TAMKO


TAMKO® Building Products, Inc. is one of the nation’s largest independent manufacturers of residential and commercial roofing products (including Heritage® Asphalt Shingles and MetalWorks® Steel Shingles), decking and railing products, waterproofing, cements, and coatings. Since 1944, TAMKO’s success is the direct result of teamwork and enduring relationships with customers, suppliers and employees. Privately owned, TAMKO is committed to producing top-quality products with excellent product support. For more information about TAMKO, visit our Web site at www.tamko.com.